Flat iron smoothing a section of hair to a sleek, straight finish
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Hair Straightening in Princeton & West Windsor Township, NJ

Central New Jersey humidity undoes a straightening job faster than almost anywhere else on the East Coast, especially May through September. Dawn preps and finishes every straightening service with that in mind, using product and technique chosen to actually hold up on the walk from the car to a Palmer Square dinner, not just look smooth under studio lights.

This is a styling service (a smoothed, sleek finish for a single appointment), not a chemical retexturing treatment — if you're looking for a longer-lasting smoothing result, see Hair Retexturing Treatments instead, particularly the Keratin Treatment or Hair Botox pages.

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$25+15 min
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Hair Straightening Gallery

Book This Service
$25+15 min
Good to know

Frequently Asked Questions

How long does a straightened style last in humid weather?

It varies by hair type and the day's humidity, but expect it to hold shortest in peak summer humidity and longest in cooler, drier months — Dawn can recommend touch-up products for in-between days.

Is this the same as a keratin treatment?

No — this is a one-day styling service. A keratin treatment is a longer-lasting chemical smoothing service; see the Hair Retexturing Treatments category for that.

Book This Service
$25+15 min
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